Planner with five years planning experience working across a diverse range of consumer categories, helping to develop effective work for Bacardi Rums, Rimmel London and GANT internationally as well as Cow & Gate and Aptamil in the U.K.

Recently helped to launch Kado, the first premium consumer brand in the gardening market developing the brand positioning, identity, retail, launch and communication strategies.

Prior to joining BETC and entering the world of advertising he studied fine art and photography. Developing an understanding of  visual culture, a skill now drawn on to help brands connect with users through culture.