Strategist with five years planning experience in-agency and a couple more freelancing working across a diverse range of consumer categories, helping to develop effective work for Bacardi Rums, Rimmel London and GANT internationally as well as Cow & Gate and Aptamil in the U.K.

Recently helped to launch Kado, the first premium consumer brand in the gardening market developing the brand positioning, identity, retail, launch and communication strategies.

Prior to this advertising life he studied fine art and photography. Developing an understanding of  visual culture, a skill now drawn on to help brands connect with users through culture.